Communicating During a Crisis: A Strategic Approach for Independent Schools

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22 Oct

Communicating During a Crisis: A Strategic Approach for Independent Schools

Communicating During a Crisis: A Strategic Approach for Independent Schools

Thursday, October 22, 2026 (12:00 AM to 11:59 PM)
1 PDCs
Provider: MISBO
Course Name: Communicating During a Crisis: A Strategic Approach for Independent Schools

Speaker: Molly Rumsey, Jessica Bliss
Program Type: Seminar/Workshop
Registration URL: https://www.misbo.com/events/2026-annual-conference
Communicating During a Crisis: A Strategic Approach for Independent Schools, Atlanta, Georgia
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"1. How to structure a crisis communication plan, including roles, protocols, holding statements, and message templates. 2. Best practices for communicating with key stakeholders—particularly parents, faculty, and staff—at different stages of the crisis. 3. Strategies for using SMS messages, email, and school websites, and social media to disseminate accurate and timely information."

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In times of crisis, clear and timely communication is not just important—it’s essential. While schools often invest significant time and resources into developing operational crisis response plans, they often devote less attention to the communication strategies used during and after a crisis. Our session will explore the essential elements of a comprehensive crisis communication plan tailored to the unique needs of independent schools. Whether the incident involves a health emergency, a security threat, a natural disaster, or a reputational issue, the need for cohesive, transparent communication is vital. We will guide school leaders through the communication process from the moment a crisis hits through the critical minutes, hours, days, and weeks that follow. Real-life examples will be used to illustrate both effective and problematic communication efforts. Participants will leave with a template they can adapt for their own schools, including a customizable communication checklist and sample messaging. This presentation is ideal for school heads, communications directors, crisis team members, and any school leader involved in communicating and managing crisis situations.

Communicating During a Crisis: A Strategic Approach for Independent Schools
Communicating During a Crisis: A Strategic Approach for Independent Schools
200 Interstate North Pkwy SE
Atlanta, GA 30339-2111

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