Building Your Employer Brand to Attract and Retain Top Talent

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13 Aug

Building Your Employer Brand to Attract and Retain Top Talent

Building Your Employer Brand to Attract and Retain Top Talent

Thursday, August 13, 2026 (12:00 AM) to Friday, April 30, 2027 (11:59 PM)
2.0 PDCs
Provider: Distinctive Human Resources Inc.
Course Name: Building Your Employer Brand to Attract and Retain Top Talent

Speaker: David Siler
Program Type: Videoconferences, webcasts, audiocasts, podcasts, eBooks, self-directed E-Learning
Registration URL: http://www.phrexamprep.com

Email Details

By the end of this course, participants will be able to: 1. Define employer branding and explain its strategic role in recruitment, retention, and overall organizational success. 2. Differentiate between product branding and employer branding and understand how each contributes to company reputation. 3. Develop an employee value proposition (EVP) that aligns with organizational goals and resonates with current and prospective employees. 4. Identify effective strategies to build, promote, and maintain an authentic employer brand using internal and external communication tools. 5. Utilize social media, career websites, and employee testimonials to strengthen employer visibility and reputation in the labor market. 6. Measure the effectiveness of employer branding efforts through key HR metrics such as application rates, engagement scores, and Net Promoter Scores (NPS). 7. Implement low-cost, high-impact branding initiatives that are scalable to various organization sizes and budgets. 8. Create action plans to su

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This course explores the fundamentals and strategic importance of employer branding in attracting, engaging, and retaining top talent. Participants will learn practical steps to build, promote, and maintain a strong employer brand, leveraging employee advocacy, digital platforms, and measurable HR strategies to enhance recruitment outcomes and organizational reputation.