01 Nov Customer and Market Research Customer and Market Research Friday, November 1, 2024 (12:00 AM) to Monday, November 30, 2026 (11:59 PM) 1 PDCs Provider: Deep End Talent Strategies, LLC Course Name: Customer and Market Research Speaker: Shawna Lake Program Type: Videoconferences, webcasts, audiocasts, podcasts, eBooks, self-directed E-Learning Registration URL: https://deependstrategies.ac-page.com/h2l-hr-recertification? Email Details Define customer research sources and types. Describe how research can be used to identify and segment markets. Details You're Registered! DescriptionLocation Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience. Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research. You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market—and scoop your competitors’ place in it. Finally, you’ll learn to use your hard-won insights to thrive in the market you’ve chosen.