Designing Effective Communication Strategies

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15 Sep

Designing Effective Communication Strategies

Designing Effective Communication Strategies

Tuesday, September 15, 2026 (12:00 AM to 11:59 PM)
0.5 PDCs
Provider: Arizent
Course Name: Designing Effective Communication Strategies

Speaker: Moderator: Paola Peralta, Associate Editor, EBN, Matt Lopez, Benefits Director, FanDuel, Kate Connor, COO, Moxie Communications
Program Type: Conference
Registration URL: https://benefits-at-work.benefitnews.com/register/
Designing Effective Communication Strategies , Las Vegas, Nevada
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Identify the key elements of an effective benefits communication strategy, including timing, messaging, channels, and audience segmentation. Explore ways to tailor benefits communications to different employee needs and behaviors to increase relevance, understanding, and engagement. Learn how to measure the effectiveness of benefits communications and use data and employee insights to continuously improve strategy and outcomes.

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Even the strongest benefits strategy can fall short if employees don’t understand what’s available, why it matters, or how to take action. This session explores how employers can move beyond one-size-fits-all benefits communications to deliver clear, timely, and relevant information that cuts through noise and reaches employees where they are. From tailoring messages to different audiences and life stages to using data, technology, and behavioral insights, learn how leading organizations are creating communication strategies that drive engagement and help employees make more informed benefits decisions.

Designing Effective Communication Strategies
Designing Effective Communication Strategies
3131 Las Vegas Blvd S
Las Vegas, NV 89109-1967

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