Making Your Brand Work Itself For Recruitment and Retention

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18 Jan

Making Your Brand Work Itself For Recruitment and Retention

Making Your Brand Work Itself For Recruitment and Retention

Thursday, January 18, 2024 (12:00 AM) to Saturday, October 31, 2026 (10:59 PM)
1 PDCs
Provider: HR.com
Course Name: Making Your Brand Work Itself For Recruitment and Retention

Speaker: Matt Charney and Craig Fisher
Program Type: Videoconferences, webcasts, audiocasts, podcasts, eBooks, self-directed E-Learning
Registration URL: http://www.hr.com

Email Details

How to evaluate/measure your employer brand How to potentially improve your recruitment advertisement process How to engage job candidates and provide them with positive experiences The future outlook of metrics and technology relating to job ads and social media

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Most HR professionals understand that employer branding is an organization's ability to promote the attractiveness of its brand to current employees and potential job candidates. But what steps should organizations take develop a strong brand image? To find out we fielded our “State of Employer Branding and Recruitment Advertising 2024” survey. This webcast will examine the findings from that survey, taking a deep dive into how organizations are cultivating their employer brands, which tactics and strategies are most effective, and which issues represent the greatest challenges.   More specifically, we will discuss:  overcoming barriers and creating a strong employer brand adopting the best metrics to gauge recruitment success determining which recruitment technologies that are more effective identifying top trends employer branding now and in the future In this presentation, you’ll learn about the relative prevalence of employer branding and recruitment advertising in large, medium and small organizations. How many organizations have intentionally created an employer brand, and how successful are those brands?  We will also look at the metrics used to gauge the strength of brands and their recruitment strategies. And, we will shed light on what hinders employer brands and how to overcome barriers to effective branding. In addition, you will gain insights into HR’s satisfaction with various employer branding practices and how organizations are benefiting, or failing to benefit, from them. Then we will take a look at the various initiatives that make recruitment advertising effective. Where do organizations advertise openings for new jobs? What methods do they use to attract prospective employees? Finally, we’ll look at the factors that separate the higher performers from the lower performers in this area, and we’ll highlight potential future trends and the evolution of technologies in this area.  Join Matt Charney, HR.com Talent Acquisition Community Leader, and Craig Fisher, best-selling author and Talent Acquisition Leader at TalentNet Media, as they discuss the results from the survey and how they may apply to your organization. As a webcast participant, you will also receive a copy of the white paper based on the exclusive research by HR.com.