The 5Cs of Culturally Competent Marketing with Mariam Shahab, Founder of Chatterbox Consulting - an inclusive marketing consultancy for brands who won’t keep quiet

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18 Jun

The 5Cs of Culturally Competent Marketing webinar

The 5Cs of Culturally Competent Marketing webinar

Tuesday, June 18, 2024 (12:00 AM to 11:59 PM)
1.5 PDCs
Provider: Lead at Any Level
Course Name: The 5Cs of Culturally Competent Marketing with Mariam Shahab, Founder of Chatterbox Consulting - an inclusive marketing consultancy for brands who won’t keep quiet

Speaker: Mariam Shahab
Program Type: Instructor E-Learning
Registration URL: https://zoom.us/webinar/register/WN_b8ruqliRSVWzHtdM_70nGg
The 5Cs of Culturally Competent Marketing webinar, Fishers, Indiana
Email Details

Whether you are launching a new product or reinforcing your employer brand, come unpack and learn about the intersections of the 5Cs of Cultural Competency: Curiosity, Context, Consumer Insights, Cultural Appreciation (vs. Appropriation), and Content. Get ready to test your knowledge of cultural appropriation vs. appreciation. We’ll even discuss the tension points of cultural competency, such as cultural biases, being in service of the company versus the community, cancel culture, and more. Learning objectives: ✅ Understand the importance of cultural competency in corporate, brand and employer marketing initiatives, recognizing its role in building authentic connections with diverse audiences. ✅ Differentiate between cultural appropriation and cultural appreciation within the context of audience-centric marketing, understanding the potential impact on brand reputation and consumer trust. ✅ Analyze case studies and examples to identify instances of cultural appropriation and its implications for brand equity and consumer perceptions. ✅ Develop strategies for integrating cultural appreciation into marketing initiatives in a respectful and inclusive manner, aligning with company values and fostering positive brand sentiment. ✅ Implement best practices for navigating cultural sensitivity and diversity considerations in marketing campaigns, including collaboration with diverse stakeholders, impacted communities and cultural consultants to ensure authenticity and relevance.

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Whether you are launching a new product or reinforcing your employer brand, come unpack and learn about the intersections of the 5Cs of Cultural Competency: Curiosity, Context, Consumer Insights, Cultural Appreciation (vs. Appropriation), and Content. Get ready to test your knowledge of cultural appropriation vs. appreciation. We’ll even discuss the tension points of cultural competency, such as cultural biases, being in service of the company versus the community, cancel culture, and more. Learning objectives: ✅ Understand the importance of cultural competency in corporate, brand and employer marketing initiatives, recognizing its role in building authentic connections with diverse audiences. ✅ Differentiate between cultural appropriation and cultural appreciation within the context of audience-centric marketing, understanding the potential impact on brand reputation and consumer trust. ✅ Analyze case studies and examples to identify instances of cultural appropriation and its implications for brand equity and consumer perceptions. ✅ Develop strategies for integrating cultural appreciation into marketing initiatives in a respectful and inclusive manner, aligning with company values and fostering positive brand sentiment. ✅ Implement best practices for navigating cultural sensitivity and diversity considerations in marketing campaigns, including collaboration with diverse stakeholders, impacted communities and cultural consultants to ensure authenticity and relevance.

The 5Cs of Culturally Competent Marketing webinar
The 5Cs of Culturally Competent Marketing webinar
11650 Olio Rd Ste 1000
Fishers, IN 46037-7621

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