Turning Drizzle Into Downpour: Coaching Attorneys to Become Firm Rainmakers

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11 Jun

Don't Tell Your Attorneys. AI Isn't Only About Them

Don't Tell Your Attorneys. AI Isn't Only About Them

Thursday, June 11, 2026 (12:00 AM) to Friday, June 11, 2027 (11:59 PM)
1 PDCs
Provider: Association Of Legal Administrators Capital Chapter
Course Name: Turning Drizzle Into Downpour: Coaching Attorneys to Become Firm Rainmakers

Speaker: Jocelyn Brumbaugh
Program Type: Seminar/Workshop
Registration URL: http://buildenpartners.com
Don't Tell Your Attorneys. AI Isn't Only About Them, Washington, District of Columbia
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Identify strategies for coaching attorneys and other professionals in developing sustainable business development habits that support client relationship growth and revenue generation. Apply SMART goal-setting methodologies and accountability frameworks to improve business development performance and engagement. Utilize CRM systems and business development tracking tools to monitor activity, measure progress, and support strategic growth initiatives. Implement motivation and coaching techniques that encourage professionals to engage consistently in business development activities outside their comfort zones. Develop practical approaches for creating and sustaining a business development culture that aligns individual goals with organizational objectives.

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This session offers a day-to-day playbook for legal marketers and administrators who coach attorneys through the business development journey. We'll cover how to turn CRMs into active BD tools that attorneys will actually use, strategies for motivating attorneys to step outside their comfort zones and stay engaged, how to set SMART goals that move the needle and BD tracking frameworks that turn progress into dopamine and keep momentum going. Whether you're launching a formal coaching program or looking for better tools to support your firm's rainmakers-in-training, you'll leave with strategies you can put to work immediately.

Don't Tell Your Attorneys. AI Isn't Only About Them
Don't Tell Your Attorneys. AI Isn't Only About Them
700 13th St NW Ste 800
Washington, DC 20005-5938

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