Practical Applications of AI in the Workplace (How to Find and Test Them)

Please feel free to save or share this link to refer back to this offering. For in depth information or for scheduling, please visit the activity site directly as detailed in the activity description.
29 Apr

Employer Branding: Back to Basics – What It Is, What It Isn’t, and Everything Else in Between

Employer Branding: Back to Basics – What It Is, What It Isn’t, and Everything Else in Between

Tuesday, April 29, 2025 (12:00 AM to 11:59 PM)
1 PDCs
Provider: ATX HR Meetup
Course Name: Practical Applications of AI in the Workplace (How to Find and Test Them)

Speaker: Alex Her
Program Type: Seminar/Workshop
Registration URL: https://www.eventbrite.com/e/employer-branding-tickets-1297765915789?aff=oddtdtcreator
Employer Branding: Back to Basics – What It Is, What It Isn’t, and Everything Else in Between, Austin, Texas
Email Details

1. Understand Employer Branding (EB) – Define employer branding, its importance, and what it entails. 2. Differentiate EB from Common Misconceptions – Clarify what employer branding is not, debunking myths around social media presence and DEIB programs. 3. Explore Employer Value Proposition (EVP) – Learn how EVP drives EB and how to activate it across different platforms. 4. Understand Recruitment Marketing (RM) and Its Role – Discuss how RM complements EB and how it impacts hiring metrics. 5. Analyze Real-World EB Examples – Examine companies that execute EB effectively and those that need improvement. 6. Stay Updated on EB Trends & Best Practices – Learn about current issues in EB, including AI, DEIB, and flexible work arrangements.

You're Registered!
Employer Brand Audit Challenge Objective: Help participants assess their company’s employer brand and identify areas for improvement. Divide into Small Groups or Individually – Each group or person selects a well-known company (or uses their own). Evaluate Their Employer Brand – Using the EB framework from the presentation, groups assess: • EVP messaging (Do they have a clear and strong EVP?) • Social media & career page consistency • Candidate experience (Glassdoor reviews, job descriptions, etc.)

Employer Branding: Back to Basics – What It Is, What It Isn’t, and Everything Else in Between
Employer Branding: Back to Basics – What It Is, What It Isn’t, and Everything Else in Between
10900 Stonelake Blvd Bldg 2
Austin, TX 78759-5795

Map & Directions