13 Apr [Love your people podcast] Crafting an authentic employer brand [Love your people podcast] Crafting an authentic employer brand Monday, April 13, 2026 (12:00 AM) to Sunday, April 30, 2028 (11:59 PM) 1 PDCs Provider: ITA Group Course Name: Love Your People by ITA Group Speaker: John Duisberg and Sonya Tolson Program Type: Videoconferences, webcasts, audiocasts, podcasts, eBooks, self-directed E-Learning Registration URL: https://www.itagroup.com/insights/employee-experience/crafting-authentic-employer-brand Email Details After listening to this podcast, participants will be able to: - Explain the importance of authenticity in employer branding by distinguishing between aspirational branding and the lived employee experience. - Describe the role of HR in shaping and sustaining an employer brand that aligns organizational values, leadership behaviors, and employee experience. - Identify strategies for maintaining a consistent employer brand across regions, roles, and global teams while respecting local culture and context. - Assess how leadership behaviors influence employer brand credibility, including the impact of alignment (or misalignment) between stated values and daily practices. - Apply employer branding principles to improve talent attraction and retention, reinforcing employee trust, engagement, and organizational reputation Details You're Registered! DescriptionLocation In today’s live-recorded episode, we're joined by Sonya Tolson, Global Chief People Officer at McLarens. Sonya brings more than 20 years of experience and expertise in HR strategy, talent management, compliance, learning and development, and culture enhancement, serving in leadership roles at companies such as SunTrust Bank, Olympus Corporation of Americas, and the National Christian Foundation.