2026 AGC Annual Convention

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26 Mar

The Power of Language in Construction and The ROI of Your Language Strategy

The Power of Language in Construction and The ROI of Your Language Strategy

Thursday, March 26, 2026 (12:00 AM to 11:59 PM)
1 PDCs
Provider: Associated General Contractors of America
Course Name: 2026 AGC Annual Convention

Speaker: Elizabeth Mack; Chris Bell
Program Type: Conference
Registration URL: https://convention.agc.org/
, Orlando, Florida
Email Details

By the end of this session, participants will be able to: • Describe how language barriers influence jobsite safety, mental health, and productivity by interpreting current construction workforce and OSHA data. • Analyze leadership behaviors and cultural dynamics to determine how they either mitigate or heighten risk on multilingual jobsites. • Evaluate the organizational return on investment (ROI) of implementing a language strategy, considering impacts on innovation, retention, productivity, and competitive advantage. • Differentiate between tactical language tools and a comprehensive language strategy and formulate initial steps for developing a strategy aligned with leadership practices and operational goals.

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Language barriers are one of the most overlooked—and costly—risk factors on construction jobsites. With Hispanic workers projected to account for nearly 80% of net new construction labor through 2030, language is no longer a “nice-to-have.” This interactive session explores the link between language, culture, safety, and performance through OSHA data, Human & Organizational Performance (HOP) principles, and real construction case studies. Participants will examine why Hispanic workers experience significantly higher fatality rates, how cultural isolation impacts mental health and engagement, and why relying on bilingual supervisors alone increases risk. Attendees will learn how language strategies drive innovation, retention, productivity, and competitive advantage. The session concludes with practical guidance on what an effective language strategy looks like—and how to begin implementing one that aligns with leadership behavior and operational goals.


9801 International Dr
Hyatt Regency Orlando
Orlando, FL 32819-8104

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