Strategic Communications Planning: Build a Data-Driven Calendar for Engagement

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10 Jul

Strategic Communications Planning: Build a Data-Driven Calendar for Engagement

Strategic Communications Planning: Build a Data-Driven Calendar for Engagement

Thursday, July 10, 2025 (12:00 AM) to Thursday, July 17, 2025 (11:59 PM)
3 PDCs
Provider: Nonprofit Learning Lab
Course Name: Strategic Communications Planning: Build a Data-Driven Calendar for Engagement


Program Type: Seminar/Workshop
Registration URL: https://www.nonprofitlearninglab.org/ot/coordinatecomms

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Planning or updating a communications calendar to meet your goals? Struggling to keep your nonprofit’s communications consistent and effective? In this hands-on workshop, you’ll build a strategic communications calendar that aligns with your organizational goals and engages your audience. Through group discussions and real-time planning exercises, you'll identify content themes, audience segments, and optimal posting frequency for event promotion, advocacy, donor engagement, and volunteer recruitment. We’ll explore Google Analytics & SEO with interactive exercises to track website traffic, engagement, and conversions. Learn how to analyze campaign performance, improve search engine visibility, and adjust your strategy using real data. We will also explore best practices for email marketing, social media, and direct mail strategy in alignment with your organizational goals. We’ll discuss how to collaborate across teams, develop a rapid response plan when needed, and explore ways to adapt your messaging to current events and community needs.