Define and Distinguish Disengagement Trends Identify Early Warning Signs Understand the Role of Leadership and Culture Implement Practical Intervention Strategies Design a Retention-Focused Action Plan Evaluate Success and Continuously Improve

Understand the Unique Communication Challenges in Industrial Environments Identify common barriers to effective communication among frontline, dispersed, and shift-based workers. Examine the risks associated with poor communication, including safety issues, compliance gaps, and low morale. Recognize the Role of Internal Communication in Operational Efficiency Understand how consistent and clear communication contributes to productivity, safety, and employee engagement. Explore how effective communication influences retention and culture in traditionally high-turnover environments. Explore Best Practices for Reaching Manufacturing and Construction Employees Leverage mobile-first communication strategies for employees without daily email access. Develop multilingual, role-specific, and location-based messaging. Promote real-time feedback loops to give voice to the field. Utilize Technology to Enhance Communication and Engagement Learn how platforms like HubEngage streamline messaging, safety alerts, compliance training, and recognition in one app. Understand how digital signage, push notifications, chatbots, and surveys can increase message reach and participation. Build a Communication Strategy Tailored for the Industrial Workforce Identify key stakeholders and channels for communication rollout. Develop a framework for communication governance, measurement, and continuous improvement. Review case studies of successful manufacturing and construction companies using modern internal communications tools.

Description Summary: Shift the focus from job titles to transferable skills and capabilities. This session explores how organizations can implement skills-based hiring, development, and performance strategies to stay competitive. Objectives: Learn how to conduct skills gap analysis Integrate skills frameworks into job architecture Link learning & development to upskilling needs Reimagine performance evaluations around skills

Identify how AI can enhance talent acquisition, candidate screening, and onboarding. Explore how AI tools accelerate sourcing, reduce time-to-hire, and improve candidate matching. Explain how AI-driven analytics and sentiment tools support employee engagement and retention. Learn how organizations use real-time data to foster a culture of connection and responsiveness. Evaluate AI applications in HR service delivery, including chatbots, knowledge centers, and automated workflows. Discover the efficiency gains from automating routine HR tasks to free up strategic bandwidth. Recognize ethical considerations and SHRM-aligned competencies when implementing AI in HR. Understand how ethical frameworks help mitigate risk, bias, and compliance challenges. Apply SHRM BASK competencies such as Analytical Aptitude, Business Acumen, Technology Management, and Inclusion & Diversity in AI-related HR decisions. Integrate SHRM’s framework to ensure AI adoption supports responsible and strategic outcomes.

People experience company culture in the daily interactions, decisions, and behaviors they see around them, in what they hear from leaders, and in what they actually do at work. And yet, the gap between what companies say about culture and what employees actually experience is significant. One study shows that while 82% of executives believe their companies have a strong culture, only 28% of employees strongly agree that their organizations live up to their stated values (Gallup, 2023). Companies with highly aligned cultures, on the other hand, experience up to 4x higher revenue growth (Deloitte, 2020) and 70% better employee engagement (PwC, 2021). When culture is lived, not just talked about, it drives performance, fuels growth, reduces turnover costs, and minimizes the risk of disengagement that quietly erodes results. But as companies scale and evolve, culture doesn’t stay still — it moves. The way people work, connect, and communicate shifts, and the culture has to adapt with it. Keeping culture in motion means continuously reinforcing clarity, trust, and shared meaning as the organization grows. This session will show you how to close that gap and keep your culture in motion through strategic internal communication. Alejandra Ramirez, founder and chief dot connector of ready cultures, will share practical ways to communicate values that lead to actionable behaviors people can see, hear, and act on. What you'll take away: By the end of this session, you'll know how to: Keep culture aligned as you scale so your values evolve with your business priorities, not three steps behind them. Turn values into habits by defining what your company's values actually look like in daily behaviors and workflows. Equip leaders to communicate culture — through meetings, recognition moments, and the little interactions that add up.