SHRM Activities

List of SHRM recertification activities. 
24 Apr

Brain Coach Certification Program

Brain Coach Certification Program

Friday, April 24, 2026 (12:00 AM) to Sunday, April 30, 2028 (11:59 PM)
40 PDCs





Registration URL: https://www.brainacademy.com/BCP

Email Details

Learning Outcomes By the end of the program, participants will be able to: 1. Understand the Brain–Behaviour Link in the Workplace • Explain how core brain systems (survival, emotional, executive) influence workplace behaviour and performance • Interpret how employees make decisions, respond to change, and form habits • Differentiate between automatic and deliberate thinking in day-to-day work situations 2. Identify Patterns That Impact Performance • Recognise cognitive biases and limiting beliefs that affect employee behaviour and decision-making • Identify recurring behavioural patterns such as resistance, disengagement, or overcompensation • Analyse how past experiences and workplace context shape current performance and interactions 3. Apply Neuroscience to Behaviour Change • Explain how behaviour change occurs in the brain through neuroplasticity • Apply practical strategies to support habit change, performance improvement, and skill development • Reinforce learning and behavioural change through structured repetition and feedback 4. Lead and Coach with a Brain-Based Approach • Apply neuroscience-informed frameworks in leadership, coaching, and performance conversations • Use structured tools to increase employee self-awareness and accountability • Support individuals and teams in shifting from reactive behaviours to intentional, goal-oriented action 5. Improve Emotional Regulation and Engagement • Explain the role of emotions in workplace behaviour, decision-making, and collaboration • Support employees in managing stress, uncertainty, and emotional responses • Apply brain-based strategies to enhance motivation, engagement, and resilience 6. Create High-Performance Work Environments • Identify environmental and organisational factors that influence behaviour and performance • Design conditions that support psychological safety, motivation, and sustained performance • Leverage feedback, reinforcement, and context to drive continuous improvement 7. Apply Ethical and Professional Standards • Apply neuroscience insights within a professional workplace and coaching context • Recognise the boundaries between coaching, management, and clinical intervention • Ensure appropriate escalation or referral when employee needs exceed scope of practice

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