1. Understand Employer Branding (EB) – Define employer branding, its importance, and what it entails. 2. Differentiate EB from Common Misconceptions – Clarify what employer branding is not, debunking myths around social media presence and DEIB programs. 3. Explore Employer Value Proposition (EVP) – Learn how EVP drives EB and how to activate it across different platforms. 4. Understand Recruitment Marketing (RM) and Its Role – Discuss how RM complements EB and how it impacts hiring metrics. 5. Analyze Real-World EB Examples – Examine companies that execute EB effectively and those that need improvement. 6. Stay Updated on EB Trends & Best Practices – Learn about current issues in EB, including AI, DEIB, and flexible work arrangements.

→ How transformational leaders can effectively engage in deep reflection through skill building so that challenging moments don't become toxic. → The secret to motivating team members to choose perspective shifting and how to leverage that energy to fuel organizational climate change. → The five elements of Empathy with Intention, an empathy-driven conversation framework for leaders to implement, for an aligned living both in and out of the workplace.