Essential Marketing Strategies

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12 Nov

Essential Marketing Strategies

Essential Marketing Strategies

Sunday, November 12, 2017 (12:00 AM) to Tuesday, April 30, 2024 (11:59 PM)
2.0 PDCs
Provider: Skillsoft Corporation
Course Name: Essential Marketing Strategies

Speaker: na
Program Type: Videoconferences, webcasts, audiocasts, podcasts, eBooks, self-directed E-Learning
Registration URL: http://www.skillsoft.com

Email Details

This learning path describes how online and social media marketing is changing the face of marketing, the difference between strategic and tactical marketing, and the elements of the marketing mix. It also discusses the importance of having an effective distribution model and the things you should consider when selecting a distribution channel. Finally, it discusses how to conduct an internal analysis as part of the process of developing competitive marketing strategies.

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Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs, and ultimately create value for them and for organizations. This learning path describes how online and social media marketing is changing the face of marketing, the difference between strategic and tactical marketing, and the elements of the marketing mix. It also discusses the importance of having an effective distribution model and the things you should consider when selecting a distribution channel. Finally, it discusses how to conduct an internal analysis as part of the process of developing competitive marketing strategies.