Summary: HR professionals are asked to wear many hats, and now we're being told we need to build our personal brand, too? If the thought of adding another item to your already long to-do list makes you want to take a nap instead, you'll be glad to know that you already have a brand. The question is whether you're intentionally shaping it and using it to your advantage. In this interactive session, participants will learn how to identify and define their professional brand and leverage it to support career growth, increase influence, and strengthen professional relationships. We'll explore practical strategies for enhancing visibility, expanding professional networks, and creating a reputation that aligns with personal and professional goals. Through discussion, reflection, and simple exercises, attendees will leave with actionable steps to strengthen their HR brand and network. Objectives: Upon completion of this program, participants will be able to: • Identify the key components of an authentic and effective professional brand. • Leverage their professional brand to support career and professional goals. • Apply strategies to increase professional visibility and influence within their organizations and professional communities. • Develop networking approaches that foster meaningful professional relationships and expand professional reach.

Employees are burned out, trust is fragile, and too many people are quietly dreading work before the week even begins. In this practical, energizing keynote, Mary Baird shares how HR leaders and people managers can use employee experience as a business strategy to rebuild trust, reduce friction, and reignite workforce momentum. Based on her book, Squash the Sunday Scaries, this session introduces a simple framework for identifying what is breaking the employee experience and where to focus first. Attendees will walk away with practical tools to listen better, act faster, and create a 30-day action plan to improve the way people experience work. After attending this session, participants will be able to: 1. Identify the key workplace friction points that contribute to disengagement, burnout, and “Sunday Scaries.” 2. Apply the Employee Experience Flywheel™ to prioritize the right actions for rebuilding trust and improving workforce performance. 3. Create a practical 30-day action plan to improve employee experience in a way that supports better people and business outcomes.