- How to find and register for career fairs - How to set your schedule and invite your team to career fairs - How to promote your events and career fairs to prospective talent - How to partner with career services offices in your event strategy - How to host your own events on Handshake

- Explain the importance of employer branding on Handshake - Create and customize a compelling Brand Page on Handshake - Develop engaging brand-aligned content for the Handshake Feed - Drive brand awareness through consistent use of Handshake tools

- How to join virtual events on Handshake - How to participate in virtual career fair sessions on Handshake - How to follow up with prospective talent after events

- How to post jobs on Handshake - Tips to improve job descriptions - What Gen Z is looking for in a job

How to use Talent List to find, filter, and engage with the talent you are looking to hire.

- Describe the purpose and benefits of campaigns in Handshake - Create a campaign using the campaign tool - Leverage dynamic targeting and other scheduling features - Review campaign performance and apply messaging best practices

- Explain the purpose and benefits of segments in Handshake - Build and refine segments using filters - Apply best practices for effective segments - Identify and adapt segments for different use cases

1. How to post and target jobs to great candidates. 2. Strategies for building relationships with the right schools to match your hiring needs.  3. Best practices within the Handshake product to optimize your approach to sourcing.