The Certified Mini Master of Business Administration (Mini MBA) program aims to equip participants with a comprehensive and integrated understanding of modern business management in an environment characterized by rapid change, uncertainty, and continuous disruption. The program is designed to develop strategic awareness, managerial competence This program seeks to enhance participants’ understanding of contemporary management concepts, the evolving role of managers, and the essential leadership and managerial competencies required in 21st-century organizations. It provides a solid foundation in business management principles while addressing the internal and external challenges facing organizations, including innovation, change management, knowledge management, and organizational learning. A core objective of the program is to build strong strategic management capabilities. Participants will gain a deep understanding of strategic management as a critical managerial innovation, including its principles, levels, processes, and practical applications across private, public, and governmental organizations. The program emphasizes strategic thinking, strategic formulation, and strategic choice, while addressing one of the most critical challenges faced by modern organizations: the failure to effectively implement strategies and translate them into measurable results. The program aims to develop participants’ ability to define and articulate organizational purpose, mission, core values, and future vision, and to translate them into coherent networks of strategic and operational objectives. Participants will learn how to analyze internal and external environments using advanced analytical tools, assess strengths, weaknesses, opportunities, and threats, and select appropriate strategic alternatives that align with organizational capabilities and environmental conditions. In the field of marketing management, the program aims to strengthen participants’ understanding of marketing as a strategic function responsible for value creation, customer relationship management, and sustainable competitive advantage. Participants will explore modern marketing concepts such as holistic marketing, value co-creation, customer lifetime relationship management, digital marketing, social networks, and marketing innovation. The program also develops practical skills in marketing planning, opportunity analysis, target market selection, product and service strategy design, pricing strategies, distribution channel management, promotion mix development, and marketing performance control. The program further aims to build strong competencies in human resources management and human capital development by emphasizing the strategic role of HR in organizational success. Participants will acquire the knowledge and skills required to design effective organizational structures, conduct job analysis and job descriptions, plan human resources needs, and implement effective recruitment, selection, and onboarding processes aligned with organizational strategy. From a financial perspective, the program aims to provide participants with essential financial management and financial accounting knowledge, enabling them to understand and analyze financial statements, manage liquidity and cash flows, evaluate short-term and long-term investment decisions, and make sound financing decisions while balancing risk and return. This financial understanding supports informed managerial decision-making and value creation for stakeholders. Overall, the Certified Mini MBA program aims to prepare capable business leaders and managers who can integrate strategic thinking with practical execution, lead change, manage resources effectively, and drive organizational performance and sustainable growth in competitive and dynamic business environments.

By the end of this program, participants will be able to: Understand the key challenges facing contemporary managers in the 21st century, including rapid technological change, globalization, workforce diversity, remote work environments, and increasing performance pressures, and analyze their impact on managerial effectiveness. Explain the modern concept of the management process from an updated perspective, recognizing management as an integrated, dynamic, and continuous set of activities that goes beyond traditional functions to include adaptability, innovation, and strategic thinking. Identify and apply the twelve essential leadership roles required of leaders in the 21st century, enabling participants to balance operational responsibilities with strategic, human, and transformational leadership demands. Develop advanced problem diagnosis skills by accurately identifying root causes rather than symptoms, and apply structured decision-making models to make effective strategic decisions under conditions of uncertainty and limited information. Apply effective planning skills by formulating clear, measurable, and achievable objectives, aligning them with organizational strategy, and developing future-oriented plans that enhance sustainability and competitive advantage. Organize work efficiently by designing appropriate organizational structures, dividing tasks logically, defining roles and responsibilities, and applying effective delegation techniques to empower others and improve overall productivity. Demonstrate practical leadership skills in building, managing, and leading high-performing work teams, fostering collaboration, trust, accountability, and alignment toward shared goals. Apply motivational theories and techniques to enhance employee engagement and performance, and use effective communication skills to convey ideas clearly, manage feedback, handle conflict, and strengthen relationships within the workplace. Implement effective control and performance evaluation systems by setting performance standards, monitoring results, analyzing deviations, and applying corrective actions to ensure continuous improvement. Manage time and meetings more effectively by prioritizing tasks, eliminating time wasters, planning productive meetings, and applying tools that improve personal and organizational efficiency. Recognize sources of managerial stress and workplace pressure, apply practical stress management techniques, and adopt healthy practices that support managers’ psychological well-being, resilience, and long-term professional effectiveness. Integrate all acquired managerial skills into real-world scenarios, enabling participants to perform their managerial roles with confidence, professionalism, and a modern leadership mindset aligned with current organizational needs.